PHILIPS LIGHTING ANNOUNCES CHANGES IN NORTH AMERICAN LEADERSHIP; ED CRAWFORD APPOINTED TO CEO OF LAMPS BUSINESS

SOMERSET, NJ - Philips Lighting Company, a division of Philips Electronics North America Corporation, an affiliate of Royal Philips Electronics (NYSE: PHG, AEX: PHI), is pleased to announce the appointment of Ed Crawford to the position of CEO of the Lamps business, effective July 1st, 2008, succeeding Kaj den Daas. Den Daas will concentrate on his current role as Chairman of Philips Lighting North America and will also prepare himself, from July 1st onwards, to take over leadership of Philips Lighting's Professional Luminaires Business Unit in North America.

Following a variety of marketing roles at Nestle Foods Corporation, Crawford began his nearly 20-year Philips career in 1988 at the company's Norelco division, where he served as Director of Marketing for Home Products. Crawford joined Philips Lighting in 1993, and has held a variety of commercial responsibilities including Vice President of Strategic Marketing as well as General Manager of Philips Lighting Canada. In his most recent capacity, Crawford served as Senior Vice President of Commercial Operations, responsible for North American Sales and Marketing activities in both the Retail and Professional channels.

Crawford has spoken on such topics as Category Management and Environmental Marketing at a variety of industry events and served on the Board of Directors of the Electro-Federation Canada. He is a graduate of Embry Riddle Aeronautical University with a BS in Aeronautical Science and holds an MBA in Marketing and International Business from New York University.

For further information please contact:

Susan Bloom

Philips Lighting Company
(732) 563-3517
susan.bloom@philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.