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Innovation Award 2004 - Winners
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Competition Winners Fact Sheet |
| Project Name: |
Polo Ralph Lauren (Nantucket, Mass.) |
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| Designer: |
Johnson Schwinghammer Lighting Consultants, Inc. |
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| Award Category: |
"Experience of Light" |
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| Challenge: |
Schwinghammer was faced with the challenge of matching Ralph Lauren’s classic brand image with the high-tech lighting sources required to illuminate this new retail store on the island of Nantucket. Located in a 158-year-old historic building, the new store needed ample, yet mood-setting lighting. |
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| Solution: |
By using a variety of Philips products, Schwinghammer achieved dramatic lighting for the venue. 2.6 watts per square foot provided just the right amount of illumination throughout the store – from show windows to fitting rooms – while maintaining the traditional look and feel of a Polo Ralph Lauren store.
Schwinghammer’s innovation exemplifies how lighting can enhance and stimulate the shopping experience while supporting a retailer’s brand image.
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| Use of Philips Lighting: |
Schwinghammer selected Philips 39-watt CDM PAR-20 lamps and Philips TL80 fluorescent lamps because their high-efficiency, high-color rendering light sources provided the linen-white quality needed. |
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